Jesus revealing the Father's true heart toward lost and hurting humanity, and exposing an ugliness that lays within each of our hearts a self-righteous spirit that judges itself better than and therefore more deserving than another. Marketing exploits this fatal flaw with lines like, "You've worked hard you deserve to play hard too, so treat yourself to a Carnival Cruise to the Bahamas." The have's look down upon the have nots, and declare, "I've worked hard for all I have, so stop sitting around on your rectal parts and get to work." As if the only flawed folks are the down and outers, somehow the have's are better than, flaw-less and therefore deserve better. A system based on obligation fulfillment = Entitlement, an "I've lived better, therefore I deserve better!"